Known as Northern Action, the Finnish duo specialises in adventure and commercial photo and videography. They focus on modern, high quality images while playing with colours and perspectives.
Sami Lievonen and Joonas Puhakka both started photographing in their early teens as a form of self-expression and met at a local sports event at the age of 15. Sharing a passion for new imaging technology, photography and business, the boys figured they could use their skills to try and finance their hobby.
They started going door to door offering to take photos at junior sporting events. This turned out to be a great way to acquire practical skills and experience as well as useful contacts. Over time shared photography turned into a more business-like symbiosis. Their fate as professionals was sealed when they noticed how much their clients loved their work and kept coming back for more.