Making music videos is a great way to begin a career in professional filmmaking, according to Nana Simelius, one half of Finnish photography and filmmaking duo Simelius Simelius. "It's a good place to develop your skills as a videographer or as a director. It's such an open playground and there are no rules – you can do whatever you want.
"It's also a form of art which allows people to see your skills," Nana continues. "We now do advertising work and fashion films, purely because people found us through our music videos."
Nana and her husband, Juhana, offer a hybrid approach to their music video production, with Juhana shooting the footage on a Canon EOS C300 Mark II (now succeeded by the Canon EOS C300 Mark III) and Nana taking stills with Canon EOS DSLRs and mirrorless cameras. They split the workflow too: Nana takes on pre-production duties, while Juhana works through the technical aspects of post-production.
Here, they offer an insight into how they make music videos and share tips for budding directors looking to break into the business.